Hyperlocal concierge app Dunzo is readying to fend off challengers including Swiggy Stores, Grofers and BigBasket in the hyperlocal transport area.
The Bengaluru-based business enterprise is near securing INR eighty Cr ($eleven.5 Mn) in a Series C investment spherical led by Google, Blume Ventures, Altera Capital, Greyhound, Beeline on this ongoing Series C spherical, a Ministry of Corporate Affairs submitting confirmed.
While Google is making an investment INR 34.5 Cr, Algeria is investing INR 7 Cr. Blume Ventures, Beeline and Greyhound are investing approximately INR 6.Nine Cr every on this spherical.
According to the Ministry of Corporate Affairs filings, Dunzo Digital Pvt Ltd, the parent enterprise of Dunzo has issued 14,235 Series C CCPS worth INR 75.34 Cr and 500 non-convertible debentures well worth INR five Cr.
While Algeria Capital picked up 500 debentures to difficulty undertaking debt of INR five Cr, it also participated in the INR 75 Cr investment spherical with different traders.
The employer has valued every share at INR fifty-two,927.20, in keeping with its valuation report dated February 15, 2019.
The business enterprise filings showed that the price range was raised for the furtherance of the commercial enterprise and according to with the business plan a good way to attain the functions including putting in place of infrastructure and routine operations and for the reason of product improvement of the employer.

Done: Changing The Hyperlocal Game
Done was based in 2015 through Ankur Aggarwal, Dalvir Suri, Mukund Jha, and Kabeer Biswas, and is an AI-driven chat-based hyperlocal services app which enables customers to create to-do lists and collaborate with companions (vendors) to get them carried out.
It leverages AI to provide providers for delivery of programs, buying products, repairing stuff, and domestic services. Users can also get their non-public tasks finished through the app, which may additionally encompass something from paying bills, getting automobile services, repairing things amongst many extras.
As of October 2018, Dunzo claimed to have completed over 1 Mn transactions with an average of 30K sales in keeping with day especially from 4 towns — Gurugram, Hyderabad, Pune and Chennai.
The agency last raised $422K (INR 3 Cr) from MakeMyTrip founder Deep Kalra and $three.1 Mn (INR 22.49 Cr) in its Series C funding spherical from a group of famous traders.
Hyperlocal: Is It Just Delivery?
The consumer services segments saw a hyperlocal bubble at some point of the 2015-sixteen length. The abundance of ‘me-too’ startups (on time, there were 400 startups recorded), low margins, as well as losing investors consider made extra than 100 startups close shop within the stated duration.
Among individuals who lost in the hyperlocal bubble protected: Flipkart’s grocery shipping division Nearby; Ola’s food transport service ‘Ola Cafe’ and grocery delivery provider ‘Ola Store’; on-demand grocery shipping startup PepperTap rolled back its consumer-centric grocery app and pivoted to a full-stack e-commerce logistics enterprise and Helpchat also did yet any other pivot ultimate its whole chat-ops to move toward a chat-less service. Even Grofers rolled their operations again from numerous Tier 2 cities to cut down the operational expenses.
Now the client offerings section is once more filled with the hyperlocal gamers which are claiming to ensure there’s nothing a customer can do with a faucet on the cellphone. Today, food, medicines, grocery, salon offerings, carpenters, musicians, instructors, presents and a lot more is available for a user to pick and get added inside the comfort in their houses or workplaces.
A report titled “India Hyperlocal Market Outlook to 2020 – Driven using Rising Startups Firms and Fluctuating Investments” through marketplace research company Ken Research, have anticipated that the Indian hyperlocal marketplace will develop to reach over $317.4 Mn (INR 2,306 Cr) with the aid of 2020.
Recently, food shipping employer Swiggy forayed into the delivery of an on-call for hyperlocal class, from flowers and veggies to fitness and supplements, with the launch of ‘Swiggy Stores’ incorporated inside the app.
The carrier is presently to be had in Gurugram with Swiggy claiming to be participating with more than 3,500 stores inside the national capital vicinity, together with service provider-partners like Ferns and Petals, Le Marche, Needs Supermarket, Licious, Zappfresh, MomsCo, Apollo and Guardian Pharmacy — whilst additionally supporting them force their order volumes via the platform.

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