Sulekha, the tech-AI platform for expert offerings, has introduced the release of its new digital marketing campaign highlighting its bouquet of professional services. The cellphone revolution in India has made viable a technology surge that lubricates the wheels of commerce among consumers and SME-SPs.
Through this marketing campaign, Sulekha wants to offer expert services, to cater to particular purchaser desires. The emblem’s new emblem positioning for the purchasers, “Fast, loose way to get specialists”, highlights the 3 pillars: ‘Fast’ connotes Easy to Use, ‘Free’ conveys No Cost to User, ‘Experts’ signifies concern depends on information and high satisfactory.
Based on the research on its customer base, Sulekha has come up with the following insights:
Consumers appearance to virtual systems after they want experts
Consumers believe virtual systems to offer opinions & scores of experts
Consumers want a short solution to their service needs
Sulekha drew from these insights to create this marketing campaign. The virtual advert demonstrates a quick and smooth manner to talk with expert service providers to cater to particular service desires that might be fulfilled the usage of the Sulekha app. The digital advert marketing campaign has been conceptualized by means of Mind Your Language produced with the aid of Happy Unicorn and directed by way of Hari.
The advert marketing campaign might be promoted on video platforms like Facebook, Google Display, YouTube and Instagram with a multi-crore finances.
Speaking on Sulekha’s new virtual ad campaign, Satya Prabhakar, Founder & CEO of Sulekha, said, “The services industry is a beneficial market well worth of approximately $110B. With this new virtual advert marketing campaign, we desire to focus on the expert services offered by means of Sulekha. Sulekha is the most important expert services platform in India and connects 20 million clients with provider professionals every 12 months. Sulekha permits three million connections among consumers & carrier experts each month. All of this happens inside mins of consumers posting their want on Sulekha.
Ahead of Father’s Day and in continuation of its efforts to carry that father need to not neglect their fitness whilst specializing in presenting the quality for his or her families, Future Generali India Life Insurance Company Limited (FGILI), has unveiled its present-day virtual campaign. The marketing campaign consists of videos, different print and engagement belongings that urge fathers to recognize that their health is the genuine wealth for their households.
Why is Father’s fitness essential?
The enterprise’s present-day campaign #PapasHealthAsliWealth captures the need for fathers to build wholesome behavior day by day for the sake of their loved ones. In a recent survey carried out by using the organization, it was clear that fathers prioritize their kids’ future above some thing else and for this reason, paintings tirelessly, frequently underneath strain, with little or no time for his or her personal health. This consistent ignoring of adopting a wholesome life-style should sooner or later have dire results which in turn can derail their economic desires altogether. A wholesome character can acquire greater in existence and lead a more satisfying existence.
The two digital motion pictures of the campaign
In the primary movie, a touch girl is sitting on the breakfast desk when her father, a young and slightly out of form guy, strategies. There are pastries and an apple lying on the desk and the father happily attain for the pastry. His daughter clears her throat looking at her father indicating that it is a wrong preference. The father in go back exchanges a guilty look along with his daughter and with a sigh puts the pastry down and reaches for the apple instead. His daughter gives him a big smile of approval.
In the second movie, the daddy is visible next to a workout cycle in which the expectation is to exercise. He takes one observe the cycle, sighs out loud like he doesn’t need to exercise session. He grabs his water bottle and splashes water throughout his face and chest to make it appear to be sweat. He then leans in opposition to the exercising cycle like he’s exhausted from an exercising, best to find his daughter, had caught him within the act. Realizing he’s stuck, he gets on the cycle and begins workout for real this time.