Angie’s List discern ANGI Homeservices Inc. On Tuesday promoted Jamie Cohen to the chief financial officer.
Ms. Cohen changed into maximum recently government vice chairman of the finance and accounting on the Golden, Colo.-primarily based home-offerings agency, a function she has held seeing that its formation as a public organization in January 2017. Before that, she stayed inside the same capacity at IAC/InterActive Corp.’s HomeAdvisor and performed a crucial role in IAC’s acquisition of Angie’s List in 2017, blended with the HomeAdvisor home owner-services logo to create ANGI HomeServices.
She succeeds Glenn H. Schiffman, who held twin roles as CFO of ANGI HomeServices and CFO of IAC. Mr. Schiffman will maintain as CFO at IAC, a function he has held when you consider that April 2016. Having partnered with Jamie during the last several years, I’ve visible firsthand the aggregate of her skill, electricity, class know-how, and management,” Mr. Schiffman said in an announcement. Ms. Cohen will oversee finance, accounting, business analytics and statistics, economics, actual property, and company improvement for ANGI HomeServices in her new function, a spokeswoman for IAC said. ANGI Homeservices owns a portfolio of virtual domestic carrier manufacturers that consist of HomeAdvisor and Handy.
The organization last month pronounced fourth-sector earnings of $36.7 million on sales of $279 million compared with a lack of $58.2 million on revenue of $223.2 million in the same period of 2017. Allison Lowrie is at domestic with information-pushed advertising and marketing methods. As CMO of ANGI HomeServices, the IAC-owned discern of Angie’s List, HomeAdvisor, and Handy, Lowrie is assisting the organization in infusing an overall performance attitude it strategies offline channels. HomeAdvisor, which connects homeowners with domestic improvement specialists online, advertised at some stage in the Super Bowl for 12 months. The logo is usually looking for a possibility to increase its attain, Lowrie stated.
But she wasn’t approximately to spend more than $5 million – the going rate for a 30-2nd countrywide spot at some stage in the vast recreation – to test out the fee of adding a tentpole to the media plan. Instead, she offered spots all through the pregame broadcast and a nearby place in the Denver market at some point of the sport and measured the lift in site visitors to the HomeAdvisor website inside a 5-minute window of each airing.
The outcomes had been encouraging, Lowrie said. A lot of people assume that while you make a chief broadcast-type purchase that the singular objective is to grow the emblem, and that performance goes out the window,” she stated. “We don’t observe it that way. AdExchanger spoke with Lowrie approximately the blurring line between brand and overall performance, in-housing, and why she’s conserving off on addressable TV, at the least for the moment.