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Can Best Buy Conquer the Connected Fitness Market?

Best Buy (NYSE: BBY) has made another pass into the fitness and health commercial enterprise. The retailer has begun promoting the diffusion of linked fitness gadgets from top manufacturers consisting of Flywheel Sports, NormaTec, Hyperice, Hydrow, and NordicTrack. This follows the store’s August purchase of GreatCall, an organization that sells health tracking and different services, commonly to senior citizens. That $800 million deal helped the store extend its offerings to commercial enterprise past electronics, and it broadened its exposure to a massive base of capability new customers. Connected health gadgets suit properly within the chain’s center commercial enterprise model: They’re electronics, and their buyers commonly require service and setup assistance.

Rather than increasing our mental ability, we medicate ourselves. However, we interact in activities to make us experience better within the quick run without really addressing the foundation problem, which revolves around an insufficient ability to soak up and cope with existence’s difficulties. It’s like addressing your weight gain by way of doing away with all of the mirrors in the house. Sure it can make you quickly feel higher, but what does it do to clear up the hassle? The truth is it’s an approach that everyone too frequently produces what can best be described as loose-range, feral minds.


Mental Fitness Defined

To be clear, in this context, Mental Fitness does no longer seeks advice from the development of knowledge or even mental acuity. This is an essential point. Many of the intellectual sports we adopt to develop our minds have little or no to do with Mental Fitness, as referred to right here. Examples of activities that DON’T dramatically increase our Mental Fitness ranges consist of:

~ Digesting data as part of the learning manner
~ Exercising one’s cognitive facility to make the thoughts more nimble
~ Participating in sports that soothe and nurture the agitated thoughts and emotions

This isn’t always to say that those sports aren’t worth and valuable, glaringly crucial in our improvement as effective and happy humans. Even so, for the maximum component, they’re no longer helping to grow our capability to synthesize an enormously ease-filled experience within the most challenging of instances. And cultivating that ease-filled revel in is the coronary heart of Mental Fitness.

The key to the expertise of Mental Fitness is the belief in capacity. Mental Fitness measures 1’s capability to climate existence’s challenges without being thrown unduly off balance. It’s the ability to face up to a layoff, to bear a health diagnosis, or to bear a financial project with grace, élan, and experience of confident calm. We all realize people like this, who in no way appear to be ruffled. A layoff? No hassle. IRS audit? Fine. A site visitor’s accident? No biggie. While every person around them is sent into tailspins, those folks live calm, cool, and gathered regardless of what lifestyles throw at them. So what is it about these humans that makes them so nicely equipped to manage artfully with life’s demanding situations?

You guessed it: they have a level of Mental Fitness that lets them artfully journey out such matters. The more your Mental Fitness level, the extra your mental and emotional capacity, and the extra your capability for dwelling fortunately-in despite the curveballs existence throws your manner. Clearly, this immunity to being buffeted with the aid of lifestyles’ USA and downs appears to be greater evidently advanced in a few human beings than others. And it is proper, a few human beings appear to be born with a natural ability to artfully weather existence’s demanding situations-that is to say, they may be endowed with a higher than common Mental Fitness stage.

But-and that is vital-this in no way is to say that one’s Mental Fitness level is fixed. Again, we can take clues from the physical realm. For the equal is real of our innate physical fitness ranges. Some people are natural-born athletes; others are something, however. Despite the reality that we human beings are available sizes and styles and bodily talents, regardless of what one’s herbal stage of bodily fitness is, we ALL can exercise our physical selves and enhance our physical health and live healthier, happier lives.

Deborah Williams
Snowboarder, foodie, ukulelist, vintage furniture lover and identity designer. Making at the intersection of minimalism and mathematics to create strong, lasting and remarkable design. I work with Fortune 500 companies and startups. Award-winning beer geek. Twitter fan. Social media scholar. Incurable travel advocate. Alcohol expert.