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How RUSSSH went from a call-based totally assignment manager to being Mumbai’s cross-to transport provider

Seven-yr-antique startup RUSSIA, which started with the aid of taking undertaking requests over the cellphone, is nearly the Dunzo of Mumbai with its shipping carrier. Now, it wants to expand to other metros.
Back in 2012 when RUSSIA started as GetMyPeon, it turned into the only errand-going for walks and delivery carrier in Mumbai. That walking errands for random humans can be an actual commercial enterprise turned into a singular concept for India on time. Founder Bharat Ahirwar pooled in Rs 20,000 from his financial savings and commenced taking mission orders via calls, emails, and later, thru social media.
There becomes no website, and that regarded very well due to the fact GetMyPeon changed into completing just about eight responsibilities a day at Rs a hundred in line with the request. From selecting up groceries and taking a vehicle for servicing to dropping a person at the airport, the startup turned into helping Mumbaikars perform their day by day chores.
“At that time, we were competing with normal maids, watchmen and workplace boys. We said we could do those responsibilities higher because we had educated and truthful errand boys who understood the urgency and confidentiality of the obligations,” Bharat tells YourStory.

Phone orders to on-demand concierge app
About three years on, in 2015, GetMyPeon rebranded itself as RUSSIA. It additionally acquired a seed investment of $250,000 from undisclosed angels. An internet site observed due to the fact the startup realised it needed to “start shooting statistics” approximately customers. As more orders flowed in, RUSSIA stepped up its delivery fleet. It additionally improved its variety of duties and started servicing Navi Mumbai and Thane, at the side of Mumbai.
In 2016, it rolled out a cell app, which becomes the need of the hour. Bharat says, “From taking orders at the cellphone to processing them on an app, we had to change the entire manner we had been doing business.”
And for true motive.
He explains,
“When we started in 2012, errand-walking turned into exceptional. We had humans calling us and asking us what an ‘errand’ intended. It took us a long time to persuade them that errands and day by day tasks might be outsourced to educated executives. But around 2016, ‘errand’ changed into a common phrase and those understood the idea.”
So, what genuinely changed that helped familiarise Indians with errand-going for walks?
One word: Dunzo.
How Dunzo verified the assignment management region
The Bengaluru-based private venture control carrier, based in 2015, had picked up good sized buzz inside the home startup ecosystem. Dunzo allowed human beings to create ‘to-do’ lists and helped them accomplish those tasks with their fleet.
Everything from picking and dropping professional documents to fixing a faucet to handing over a party dress at quick notice and more excellent, Dunzo had come as a messiah in the lives of busy Bangaloreans. But, what Dunzo additionally controlled to do became crack open the market for on-demand concierge services.
And Bharat without difficulty acknowledges that. He states,
“Before Dunzo, buyers have been now not sure about this region. They notion errand offerings would come and cross and weren’t eager to take bets. But now the belief has changed, and ordinary attractiveness has grown.”