SHS Group has increased its Shloer emblem of soft adult drinks with two new levels – the primary beverages under the symbol not to have grape juice as their central base.
Shloer Spritzed is a sparkling tender drink evolved as an alternative to gin and tonic as well as aperitifs. Available in 3 editions – sour orange, grapefruit and mint, and tart lemon and lime – the range is packaged in 700ml glass bottles with an advocated retail rate (RRP) of £2.Forty-nine.
Meanwhile, Shloer Pressed draws an idea from flavored ciders and is available in three variations – strawberry and lime, rhubarb and apple, and blended berries – in 330ml cans (RRP £1) and four x 330ml multipacks (RRP £three.50).
The drinks are part of Shloer Original, billed as an opportunity to table wine, and Shloer Bubbly, which provides a non-alcoholic option to sparkling wine.
The Shloer logo is centered at women aged among 28 and forty-nine. SHS Group, which additionally owns the Bottlegreen and WKD brands, said that developments for alcohol moderation and healthful life suggest that the person smooth drink class “is extra applicable to this client institution than ever before.”
Nick White, head of soft beverages at SHS Drinks, said: “The launches of Spritzed and Pressed mark a watershed for Shloer: those are the most important traits that the logo has ever undertaken and usher in a new sunrise.
“Shloer is all about sharing – be that sharing a drink or sharing the good times; our new degrees take that concept and amplify it into other alcohol alternative situations.
“Our strategic evaluate of Shloer and the accelerated role that the logo can play going forwards resulted in perception-led NPD this is all approximately new audiences, exploring trends, leveraging the emblem, and main the ASD (person soft drink) category from the front. Our purpose is to make Shloer the brink of desire for those who want to have amusing and be a part of it, even if they may be now not ingesting alcohol.”
Shloer will gain from “significant marketing support” in 2019, which includes an advertising and marketing campaign spanning each virtual and traditional media.
Last year, SHS Group received 3V Group, the owner of nut butter logo Meridian Foods and tender drink manufacturer Rocks.