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Flipkart Pilots Video-Based eKYC Tech To Allow Money Lending Services

Walmart-owned e-commerce enterprise Flipkart is growing a video-based, totally realize-your-consumer (KYC) strategy to offer immediate credit to customers shopping from its platform. The e-commerce giant had disclosed its plans to bet on the lending segment final year. However, the plans had not materialized, seeing that then. However, the organization is now seeking to develop its era and faucet into the growing Indian fintech market.

To provide the offerings, Flipkart has been running with smaller fintech companions to provide ‘cardless credit’ and check out finance to its users. Currently, Flipkart is pilot checking out the video-based undertaking for finishing the KYC procedure with round 10K customers, stated ET.

The enterprise is looking ahead to approval from RBI and will then enlarge the provider to extra clients. According to the employer, it has already given loans to at least one—2 Mn customers thru their companions. Flipkart is now trying to develop its proprietary credit underwriting version that allows you to perform mainly via its customer data.


In July 2018, Flipkart had introduced its plans to foray into the lending space and had implemented an NBFC (Non-Banking Financial Company) license to the cognizance of purchaser lending. At that point, the corporation stated its plans to provide micro-lending and micro-coverage merchandise for purchase on its website. It also found out its long-term plans of transferring to commodity, including well-known and existence insurance.

Why Is Flipkart Betting On Lending Space?

Flipkart’s efforts come when a record by way of BCG predicts that the Indian digital lending market can end up a $1 Tn possibility in the next five years. In June 2018, Flipkart arch-rival Amazon India had released its Seller Lending Network, which gives dealers on Amazon India mortgage options from a couple of 0.33-party creditors.

The Amazon Seller Lending Network permits dealers to choose loan offers tailor-made for their enterprise needs from a couple of lenders and loan types together with period loans or overdraft loans. As the web lending market in India keeps growing, many groups were looking to enhance their role within the marketplace.

Most these days, Sweden-established caller identification app Truecaller found out its plans to provide a complete spectrum of financial services in India with a focal point on a digital lending provider. It has also partnered with a non-banking finance enterprise, whose name is but to be disclosed. Some of the exquisite gamers dominating the online lending area in India are ZestMoney, Lending art, FlexiLoans, KredX, Capital Float, and MoneyTap.

Deborah Williams
Snowboarder, foodie, ukulelist, vintage furniture lover and identity designer. Making at the intersection of minimalism and mathematics to create strong, lasting and remarkable design. I work with Fortune 500 companies and startups. Award-winning beer geek. Twitter fan. Social media scholar. Incurable travel advocate. Alcohol expert.