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3 Tech Solutions That Will Fuel the Success of Your Small Business

The business world can seem incredibly cutthroat, especially when you’re just starting out. To keep up with the competition in a fast-paced marketplace, you’ll need to leverage innovative technologies. With careful planning, thoughtful execution, the adoption of best practices, and a little luck, you may even get ahead.

As essential as incorporating new tech into your operations is, however, it can get expensive. Most solutions will cost both time and money for your team to fully implement. So you want to make sure you’re investing in the most bang-for-the -buck options right off the bat. With this in mind, read on to learn about three tech solutions that will fuel your small business’s success.

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1. Automated Marketing Software

As a small business owner, you’ve already spent a considerable amount of time and energy developing a solid product or service. You also know how important marketing is and what a resource drain it can be. Market to the wrong audience, or at the wrong time, or on the wrong platform, and your efforts may be wasted. Not to mention, hiring a marketing team can be expensive and time-consuming in its own right.

Rather than fumble through learning a whole other aspect of business, take advantage of automated marketing software. Such platforms streamline numerous essential marketing processes. These tools will help you produce professional email, text, and social media campaigns, providing proven templates so you needn’t start from scratch. They can automatically send custom messages and emails and maintain your marketing lists. Not only that, but you’ll also be able to manage your online reputation by monitoring reviews so you can respond to them quickly.

Marketing is a never-ending project, but that doesn’t mean you have to let it consume all your time and energy. No longer is sophisticated automated marketing software just for large corporations. These days, there are plenty of software-as-a-service tools designed just for small businesses. Using one of these SaaS solutions, you can easily streamline your marketing efforts and take advantage of new upselling and cross-selling opportunities.

2. Project Management Tools

Marketing only matters if you have a great product or service to back it up. In turn, you can only meet your customers’ needs consistently if you’ve got a robust, transparent workflow. During your startup phase, a couple spreadsheets may have been all you needed to keep tabs on the work that had to get done. As you continue to grow and expand, however, you require a more scalable and reliable way of tracking your team’s deliverables. Otherwise you risk delays, miscommunication, and other systemic failure down the line.

Project management tools address this exact issue by providing highly visual, intuitive, and customizable workflows. They enable your team to represent each project task on a shared timeline, clearly specifying deadlines and task handoffs. This facilitates real-time collaboration so everyone can stay on schedule and adjust that schedule as needed. Your team members will have greater autonomy, enabling them to do what they do best.

One of the greatest benefits of this kind of SaaS software is that it gives you insight into your resource allocation. You’ll instantly be able to spot which team members have too many tasks on their plate. You can see where individuals are waiting on work products and where deadlines have been missed. With these insights, you can rebalance your team’s workload to both speed project task completion and prevent employee burnout. The result will be happier customers and happier team members.

3. Customer Relationship Management Solutions

When was the last time you forgot an important customer’s name? How soon before it happens again? How soon before a series of simple mistakes turn a customer off so much that they never return? You can put out the best marketing materials for the greatest product or service in the world. But the whole ship can sink if you don’t have the right customer support systems in place.

Forgetting names is just one concern. What about tracking customers’ purchases so you can send them relevant offers? Or offer them discounts for being in your top 1% of shoppers? To succeed in a highly competitive business environment, it’s essential to ensure your customers are more than satisfied. But rather than hiring more customer service reps to get a handle on all that data, automate it.

A customer relationship management tool addresses all of the above concerns and more. It will enable you to give your customers the best support possible while slashing your workload. A CRM acts as a repository of customer-related information, collecting contact details, purchase history, communication preferences, and more. It gives you a unified view of your customers that you can leverage for up- and cross-selling purposes and to personalize each customer’s experience. By using a CRM, you avoid becoming a faceless brand as you continue to scale, all while improving your bottom line.

Enabling Your Business With Tech

Modern tech solutions can serve your business as incredible launchpads to success. However, you want to make sure you get the most out of your investments. By implementing the types of tech on this list, you’ll enable your business to compete with the best of them.

When investing in SaaS solutions, be sure to revisit your research periodically. The tech world moves fast, so it’s important to stay on top of the latest developments. Some new products or features will be nothing more than fads. But every now and then, a new innovation will completely reshape the business world. By staying on top of tech trends, you may be able to get ahead of the crowd to find lasting success.

Deborah Williams
Snowboarder, foodie, ukulelist, vintage furniture lover and identity designer. Making at the intersection of minimalism and mathematics to create strong, lasting and remarkable design. I work with Fortune 500 companies and startups. Award-winning beer geek. Twitter fan. Social media scholar. Incurable travel advocate. Alcohol expert.