The internet continues to gain prominence as the medium for distribution, entertainment and marketing are becoming more complex and varied. With online platforms and streaming services like Netflix and Hulu providing access to content previously exclusive to premium cable channels, it’s becoming increasingly difficult for brands to compete with these services by simply creating more content.
You’ve heard of content marketing, but have you heard of entertainment marketing? It’s the next step up from content marketing and is used by top global marketers to market their businesses and brands.
Today, companies with little to no budget can create high-quality videos that rank well on search engines and attract lots of website traffic.
If you want to master the art of using video content to market your business, read on to learn more.
If you want to launch an online business, you need to spend the time and money on something that will bring you immediate results and get you results in the long term. If you don’t do this, nothing you have done has been worth anything. One of the biggest mistakes that most people make is just jumping into the “business” without really understanding what it is they are getting into. I am going to explain why this is a big mistake.
What is entertainment marketing?
Entertainment marketing is creating and distributing entertaining content, videos, and more for a specific purpose.
Entertainment marketing can be divided into two categories:
- Content marketing: Creating content for the sole purpose of generating leads and sales
- Creative marketing: Creating content that is entertaining or funny, such as comedy videos, podcasts, or infographics.
Who should be in charge of entertainment marketing?
They need to understand how you want to grow your brand and why you plan to invest in this marketing form. From there, they’ll need to decide on the content they want to use.
Do you want to use videos? Or maybe you want to use podcasts? Whatever you choose, you’ll need to select a platform.
The good news is that there are several platforms you can use to make your content. The bad news is that they all cost money. So, you’ll need to decide on a budget and stick to it.
If you’re looking to invest a reasonable amount of money into entertainment marketing, you can use platforms such as YouTube and Vimeo. These platforms offer an array of features, and they’re extremely user-friendly.
If you want to spend more money on entertainment marketing, you can invest in services such as Spotify and Soundcloud. These platforms allow you to manage and promote your content easily. They also provide analytics tools to help you see how well your content performs.
Where can I find entertainment marketing specialists?
Entertainment marketing is a new marketing approachsed to the idea that people aren’t ready to buy yet. Instead, they’re entertained, and that’s why you’re here.
It’s similar to how companies advertise to the public using TV commercials and movie trailers.
You can build your brand, increase brand awareness, and sell your products by creating entertaining content.
However, it would be best if you kept in mind that entertainment marketing is a powerful tool that takes time to master.
How can I market entertainment?
While most people associate content marketing with creating blog posts, articles, ebooks, infographics, and videos, it can also include anything you feel might be entertaining.
It’s important to remember that entertainment marketing is different from content marketing. While both aim to increase awareness and interest, entertainment marketing focuses more on emotion.
For example, if you’re selling a product, your content should focus on educating and informing rather than entertaining.
Instead, entertainment marketing focuses on creating a story that will appeal to the viewer. This could be done through a podcast, a short video, a series of memes, or any other content that pique the viewer’s interest.
You can also use the concept of entertainment marketing to market your business. While this may seem silly, there’s a big difference between a movie trailer and an actual movie.
Movie trailers are almost always very high-quality and well-produced, but the final product is usually terrible. A movie trailer doesn’t necessarily tell viewers what to expect, but it gives them enough information to get excited about the movie.
It’s the same with a brand. It’s fine to share a few images of your products on Instagram and Facebook, but it’s much better to create a short video that tells your story.
Frequently asked questions about Entertainment Marketing.
Q: Why is entertainment marketing important for promoting products?
A: There is nothing more powerful than entertainment marketing. People will pay attention to the things they find entertaining, and if the product or service can tie into the storyline, it will increase their chances of purchasing the product.
Q: Can an advertiser use entertainment marketing in their advertising strategy?
A: Absolutely! There are a lot of opportunities for advertisers to leverage entertainment marketing. Some of the most popular and effective ways are television advertising, movie trailers, music videos, billboards, etc.
Q: Is there a difference between entertainment marketing and advertising?
A: There are three key differences: 1. Advertising is designed to make a sale. Entertainment marketing is about connecting with the audience. 2. Advertising usually promotes one product or company. Entertainment marketing is used to promote a brand. 3. Advertising is usually done during a specific period.
Top myths about Entertainment Marketing
- Entertainment Marketing is only for big companies.
- A company needs to be big to use entertainment marketing.
- Entertainment Marketing requires a big budget.
While I don’t recommend it, you can leverage your social media following to get into the industry. Some people can make a living off their Instagram or YouTube accounts.
Another option is to look for other companies related to the entertainment industry. For example, a company that sells concert tickets may also offer advertising services.