NEW YORK—Dressed completely in black outfits accessorized simplest with ornate brooches, the nation’s fashion designers announced plans Friday to wave with both hands and bow barely at the quit of their fashion shows. “We’re well-thrilled to preserve standing at the top of the catwalk with vaguely mysterious smiles on our faces, taking on your adoration at the same time as mouthing ‘Thank you. Thank you so much,’” a press launch from the designers examine in element, which additionally confirmed speculation that collaborating fashionistas would preserve their lifestyle of blowing the audience a single kiss with each palm.
You might also anticipate us to press one hand to our chests whilst swooning slightly and pointing to every other designer inside the target audience who served as inspiration. As constantly, we similarly plan to proportion the affection through asking our fashions to do a successful little victory lap.” The country’s style display attendees announced plans to clap daintily between surreptitious lines of cocaine in a related document. In the 50s, 60s, and 70s, the Indian fashion scenario wasn’t exactly colorless. It was exciting, stylish, and very graceful. There were no designers, models, star or fashion design labels that the country could show off. The value of a garment was judged by its style and fabric and not by who made it.
It was regarded as ever so chic and fashionable to approach any unfamiliar tailor, who could make a garment for a few rupees, providing the perfect fit, finish, and style. The high society lady, who wore it, was proud for getting a good bargain and for giving her name to the end result. In the 60s, tight ‘kurtas,’ ‘churidars’ and high coiffures were a trend among ladies. It was an era full of naughtiness and celebration in arts and music and cinema, manifested by liberation from restriction and acceptance of new types of materials such as plastic film and coated polyester fabric.
The 70s witnessed an increase in the export of traditional materials outside the country as well as within.
Hence, international fashion arrived in India much before the MTV culture with bold colors, flower prints, and bell-bottoms. Synthetics turned trendy, and the disco culture affected the fashion scenario. It was in the early 80s when the first fashion store ‘Ravissant’ opened in Mumbai. At that time, garments were retailed for a four-figure price tag. The ’80s was the era of self-consciousness, and American designers like Calvin Klein became popular. In India, too, silhouettes became more masculine, and the ‘salwar kameez’ was designed with shoulder pads.
With the evolution of designer stores in Mumbai, the elegant fashion design culture was a trend among Indians and their heavy price tags. No doubt that a garment with a heavy price tag was at the bottom stage of fashion. But clients immediately transformed into the high fashion fold where they were convinced that the word ‘elegant fashion design culture’ means it had to have a higher price tag. Garments were sold at unbelievable prices only because the designers had decided to get themselves noticed by making showy outfits and getting associated with the right shows, celebrities, and events.
